AI visibility
Every article we published in AI visibility, newest first.
The Most Useful Thing Our AI Assistant Does Is Refuse to Answer
An AI now answers questions about your business whether you are involved or not. So we built one for ours, and gave it permission to stop. We have argued on this blog that customer discovery no longer runs through a single search box. Assistants read, summarize and recommend on your behalf, and they do it […]
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Why Auditing Your Digital Reputation Is No Longer Optional in 2026
A few years ago, a customer looking for a service near them opened Google, typed a few words, and scrolled through a list of links. In 2026, a growing share of them never do that. They open ChatGPT, Gemini, or Perplexity and simply ask: “Who is the best mover in my area?” or “Is this […]
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The Dual Customer Journey : Designing for Humans and the AI Agents That Lead Them
As a business owner, you’ve always focused on the customer journey: How does a person find you, trust you, and buy from you? But in the age of AI, that journey has changed forever. Today, there is a “silent customer” who visits your business long before any human does: The AI Agent. Whether it’s ChatGPT, […]
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