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Explore our articles on reputation optimization, customer reviews and visibility in the age of AI.
How to “become the business AI recommends” in 2026 and beyond
Type “best accountant near me” into ChatGPT, Gemini or Perplexity and you get three or four names with a sentence of justification each. The question every business owner now asks is obvious: how do I become one of those names? The short answer, and the thesis of the RepOtz Framework manifesto (published in French, October […]
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Why AI recommends your competitors to customers, and not you: 7 gaps to check today
Ask an AI assistant “Who is the best plumber in my city?” and it will not hand you ten links. It will name two, three, maybe five businesses, give a short reason for each, and stop. The customer calls one of them. Everyone else in town simply did not exist for that customer. This is […]
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Why your Google Business Profile says “incomplete”, and why your review replies take time to appear
Two things worry business owners on Google more than they should. The first is a profile that keeps saying “incomplete” however much you fill in. The second is a reply to a review that you can see on your side, while your customer, and every tool that watches your reviews, still sees nothing. Short answer: […]
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How RĂ©seau IC2 runs its link in bio on its own website
Every organisation with one website and several channels ends up with the same small problem: the bio of its Instagram or LinkedIn page holds one link, and it has seven things to point to. The usual answer is a third-party bio page. It works, and it sends every visitor to somebody else’s address. Réseau IC2, […]
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Your link in bio routes clicks. Five questions that show whether it does anything else.
p>A link in bio is often the first thing a customer sees: on your Instagram profile, behind a QR code at the counter, in an email signature. It is also, for most businesses, the least examined page they own. Most bio pages do exactly one job. Someone taps, the page forwards them somewhere else, and […]
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How Afrotech Canada ran a summit day on one QR code
Every conference organiser knows the moment: the programme goes to the printer on Monday, a speaker cancels on Wednesday, and on the day itself four hundred sheets of paper are wrong. Afrotech Canada, an annual technology summit in Montreal, ran its 2026 edition differently. One QR code carried the day: the schedule, the menu, the […]
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How Marché Dakar built its reputation from day one
Updated November 2, 2026: RepOtz has changed how it invites your customers to leave a review. Every customer who opens the review page now sees the same screen, with the public and private options side by side. Marché Dakar opened in Laval to bring African and Caribbean products back within reach of the community that […]
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Your star rating is a lagging indicator. Your reputation score is not
Ask a local business owner how their reputation is doing and you will usually get one number: the Google rating. 4.6. 4.8. It is the number on the storefront, the one competitors glance at, the one that feels like the verdict. It is also a poor way to measure your own work month to month. […]
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The Most Useful Thing Our AI Assistant Does Is Refuse to Answer
An AI now answers questions about your business whether you are involved or not. So we built one for ours, and gave it permission to stop. We have argued on this blog that customer discovery no longer runs through a single search box. Assistants read, summarize and recommend on your behalf, and they do it […]
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