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Insights to grow your online presence
Explore our articles on reputation optimization, customer reviews and visibility in the age of AI.
Why your Google Business Profile says “incomplete”, and why your review replies take time to appear
Two things worry business owners on Google more than they should. The first is a profile that keeps saying “incomplete” however much you fill in. The second is a reply to a review that you can see on your side, while your customer, and every tool that watches your reviews, still sees nothing. Short answer: […]
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How RĂ©seau IC2 runs its link in bio on its own website
Every organisation with one website and several channels ends up with the same small problem: the bio of its Instagram or LinkedIn page holds one link, and it has seven things to point to. The usual answer is a third-party bio page. It works, and it sends every visitor to somebody else’s address. Réseau IC2, […]
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Your link in bio routes clicks. Five questions that show whether it does anything else.
p>A link in bio is often the first thing a customer sees: on your Instagram profile, behind a QR code at the counter, in an email signature. It is also, for most businesses, the least examined page they own. Most bio pages do exactly one job. Someone taps, the page forwards them somewhere else, and […]
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How Afrotech Canada ran a summit day on one QR code
Every conference organiser knows the moment: the programme goes to the printer on Monday, a speaker cancels on Wednesday, and on the day itself four hundred sheets of paper are wrong. Afrotech Canada, an annual technology summit in Montreal, ran its 2026 edition differently. One QR code carried the day: the schedule, the menu, the […]
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How Marché Dakar built its reputation from day one
Marché Dakar opened in Laval to bring African and Caribbean products back within reach of the community that grew up on them. Like every new store, it faced the same starting problem: the people who would love it did not know it existed yet. Most local businesses answer that problem with the storefront, the shelves […]
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Your star rating is a lagging indicator. Your reputation score is not
Ask a local business owner how their reputation is doing and you will usually get one number: the Google rating. 4.6. 4.8. It is the number on the storefront, the one competitors glance at, the one that feels like the verdict. It is also a poor way to measure your own work month to month. […]
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The Most Useful Thing Our AI Assistant Does Is Refuse to Answer
An AI now answers questions about your business whether you are involved or not. So we built one for ours, and gave it permission to stop. We have argued on this blog that customer discovery no longer runs through a single search box. Assistants read, summarize and recommend on your behalf, and they do it […]
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Why Auditing Your Digital Reputation Is No Longer Optional in 2026
A few years ago, a customer looking for a service near them opened Google, typed a few words, and scrolled through a list of links. In 2026, a growing share of them never do that. They open ChatGPT, Gemini, or Perplexity and simply ask: “Who is the best mover in my area?” or “Is this […]
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Reputation Optimization vs SEO, AEO and GEO: What Each Discipline Actually Solves
For years, online visibility followed a familiar pattern. A customer searched, Google displayed a list of results, and businesses competed for a higher position. That journey is changing. Customers now ask ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode to compare options and recommend a short list. Instead of receiving ten links, they may receive […]
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