Case studies
Every article we published in Case studies, newest first.

How Réseau IC2 runs its link in bio on its own website
Every organisation with one website and several channels ends up with the same small problem: the bio of its Instagram or LinkedIn page holds one link, and it has seven things to point to. The usual answer is a third-party bio page. It works, and it sends every visitor to somebody else’s address. Réseau IC2, […]
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How Afrotech Canada ran a summit day on one QR code
Every conference organiser knows the moment: the programme goes to the printer on Monday, a speaker cancels on Wednesday, and on the day itself four hundred sheets of paper are wrong. Afrotech Canada, an annual technology summit in Montreal, ran its 2026 edition differently. One QR code carried the day: the schedule, the menu, the […]
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How Marché Dakar built its reputation from day one
Updated November 2, 2026: RepOtz has changed how it invites your customers to leave a review. Every customer who opens the review page now sees the same screen, with the public and private options side by side. Marché Dakar opened in Laval to bring African and Caribbean products back within reach of the community that […]
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